Urban Wilderness CIC is a community interest company, established in 2018 and based in Longton, Stoke-on-Trent, with the mission to bring joy, connection and inspiration to the places they work in. Urban Wilderness CIC collaborate with communities to create events from photowalks and workshops to festivals and carnival, such as the Longton Carnival & Pig Walk Parade which is taking place in April 2026 for the fourth year.